The Discovery Channel's initiative of the Shark Week, which first aired on July 27, 1987, is a week-long series of quality television programs dedicated to sharks. Shark Week is held annually, normally running in July and/or August.
This year it began on 1st of August.
The first three nights of Discovery Channel's Shark Week includes the most-watched outing in three years during the annual Shark fest.
There was a steep rise in the viewership accounting of 24% averaging 2.6million viewers per night from Sunday to Tuesday in comparison to the first few nights of2009.
Sunday's "Ultimate Air Jaws" started the week off strongly with 3.5 million viewers, followed by Monday's considerably less popular "Shark Attack Survival Guide" (1.8 million), and then perking up a bit with "Sharkbite Beach" (2.3 million).
Shark Week 2010, hosted by The Late Show's Craig Ferguson, began on August 1 and will feature six brand-new shark specials.
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